Facebook redesigned their app, and their mission, putting Groups at the center. To announce this to the world at F8, we crafted a new product explainer film using motion graphics, the facebook film library and a simple script to drive the narrative.

People are into all kind of awesome things. Like kayaking at night or building robots or simply finding better ways to get a toddler to sleep. So whatever you're into, find More Together.

the groups icon became a central character in the film, so we brought it to life with motion graphics.

Design and editorial: Ntropic